Pakistan’s leading women’s skills and health platform

Expanding Women's
Economic Opportunities
with AI Solutions

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THE CHALLENGE IN PAKISTAN

Health Risks

1 in 8

women at risk of breast cancer — 70% detected at stage 3 or 4


27/day

women die from preventable pregnancy complications


~28%

of women practice breast self-examination

Skills & Digital Divide

62%

of workforce lacks formal education or technical training


74%

of youth lack market-relevant digital skills


4M+

young people enter job market yearly without employable skills

CIRCLE Women is closing these gaps.

Through AI-enabled solutions, we're reaching women across Pakistan — at scale, in their language, on their phones.

See What We Do

Our MISSION

Empowering women across Pakistan through digital skills, entrepreneurship, and health awareness — driven by technology.

CIRCLE Mission
AI-Powered Platform

Meet CIRCLE Baji

Pakistan's first AI-powered WhatsApp platform For Women And Youth — advancing women's economic participation and supporting proactive health management.

CIRCLE Baji Illustration

Low-barrier access

WhatsApp-based learning for first-time users — no new apps or advanced digital skills required.

Bite-sized, self-paced modules

Covering entrepreneurship, work readiness, financial literacy, leadership, and proactive health management.

Blended pathways

Combining digital lessons with mentoring, workshops, on-ground training, and market linkages.

Personalized impact tracking

AI-driven pathways and real-time data to monitor learning, economic progress, and health outcomes.

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Goal by 2030

UN SDGs We Focus On

CIRCLE Partners & Supporters

CEO's Message
“When women grow, we all win.”

When Women Grow, Pakistan Prospers.

From the peaks of Skardu to the markets of Karachi, over 165,000 women are learning, earning, and leading through CIRCLE's digital classrooms, on-ground programs, and our AI-powered WhatsApp chatbot, CIRCLE Baji.

Every training hour unlocks real choices: a mobile wallet, an Instagram storefront, a first customer beyond the mohalla.

In Pakistan, women's health outcomes remain critically underserved. Millions of women lack access to the right information at the right time. 1 in 8 women faces breast cancer, often with limited awareness and late detection.

At CIRCLE, we recognize that true empowerment is incomplete without health. That is why we are integrating trusted, accessible health information into our digital ecosystem through CIRCLE Baji. With over 130,000 users already, we are enabling women to take practical, informed steps for their well-being.

Since 2018, we've equipped 35,000+ women with market-ready digital skills. Just this year, we launched four new Tech Hubs, expanding our footprint to 92 cities across Pakistan.

  • 90% of graduates report increased digital confidence
  • 8,000+ women-led micro-businesses now earn daily income

Together, we are working toward a bold goal:
To reach 1 million women by 2030.

Because when a woman finds her digital voice—
She rewrites Pakistan's future.

CEO Signature

Sadaffe Abid

CEO & Co-Founder, CIRCLE Women

Sadaffe Abid — CEO CIRCLE Women

Sadaffe Abid

CEO & Co-Founder, CIRCLE Women

Real People Real Impact

Watch how CIRCLE is transforming lives across Pakistan.

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Story of CIRCLE

CIRCLE Journey 2018
CIRCLE Journey 2019
CIRCLE Journey 2020
CIRCLE Journey 2021
CIRCLE Journey 2022
CIRCLE Journey 2023

Join the Movement

Together, we can reach 1 million women by 2030. Mentor a cohort, volunteer your skills, or connect a woman with CIRCLE Baji today.

Chat with CIRCLE Baji